Beef Products, Inc. (BPI), Dakota Dunes, South Dakota is a national company with plants in Iowa, Nebraska, Kansas and Texas. They were looking for a way to more effectively position their unique culture and identity to both employees and customers. Blue Earth Marketing created a positioning statement and corporate imaging that was “dead on”. From that foundation, a strategic plan was developed to meet their specific human resource objectives. Today, Blue Earth works with BPI in a variety of venues from trade show exhibits, internet marketing, employee recruitment programs and corporate collateral material development.