All Native Systems (ANS) is an organization comprised of four different divisions: Professional Services; Training and Operations/Management Services; Communications Services; Managed IT Services. The challenge for ANS was to develop collateral materials that impacted three different audiences: government procurement and private industry prospects; the general business market and prospective employees. Blue Earth Marketing developed three different collateral pieces from a foundation design that provided a more elaborate and detailed “story” for their major prospects; a more economical version targeted to the general business market; and a recruitment brochure targeting specific employment candidates. The key was a consistent message and “look” across all markets.